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Exponential outreach growth from Propel media contacts

BlueDot Strategies communications firm is loving how their operations have evolved after becoming a Propel client. The team said it can provide more impressive, professional services to their own client base in a fraction of the time that it used to take.

BlueDot Strategies communications firm is loving how their operations have evolved after becoming a Propel client. The team said it can provide more impressive, professional services to their own client base in a fraction of the time that it used to take.


BlueDot Strategies is a strategic communications consultancy based in Washington, D.C. The team prides itself in helping organizations better achieve their messaging to audiences, but until recently, did not have the tools they needed to reach their full potential. BlueDot tried to operate with minimal media contacts and manual outreach and reporting methods, but they knew it was time to find a better way.


The problem

The team did not have access to a sufficient media contact list for their clients. They used their personal contacts that only included certain people within the federal government and its emergency management sector. They also manually tracked media outreach and reported on their results using countless dispersed spreadsheets.

The solution

Propel unlocked the media contacts BlueDot needed and streamlined their outreach process. “I love being able to find journalists from all over the world in any industry, all in one place,” said Senior Associate Maureen Couch, BlueDot Strategies. “It’s like Propel has removed Google [search] and developed a comprehensive list of all the members of the media I need to reach, for ANYTHING.” The all-encompassing database of over one million journalist contacts allows their team to satisfy clients across all industries. They also now avoid a frustrating, fragmented communications process by using Propel’s centralized outreach and reporting tools. All members of the team are able to reach out to media contacts from their personal email accounts, directly through the Propel interface. “It saved me so much time and allowed our outreach to begin exponentially sooner,” said Couch. In the meantime, software services constantly track their results and can provide centralized, automated progress reports. For example, Propel’s PitchTracker offers an instant status overview of all their pitches on a single dashboard.

The results

Better media outreach

The BlueDot Strategies team said that they are newly able to amaze their clients and better reach their messaging goals at large. Because their outreach numbers are much higher now, their response counts have followed suit with a drastic increase. The team feels that they are ‘getting their message across more effectively, quickly and efficiently.’ They enjoy Propel’s large database, organized by various subjects including topic, interest and specialty.

Heightened efficiency

Business associates are no longer tasked with hours of tedious outreach and reporting methods. No more spreadsheet-forwarding or lengthy email trails. The mail merge technology, specifically, saves the team hours of time by allowing them to send personal emails to dozens, if not hundreds of contacts at once, Couch said. They can now focus their energy and expertise where it is needed most, and truly capitalized on. Company-wide, they can always view their pitching status and see a quantified ROI from their efforts.


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