CCGroup is a PR-led B2B tech marketing agency that helps brands break through and distinguish themselves in highly competitive B2B technology markets. With Propel’s AI-driven platform, CCGroup transformed its media outreach, cutting redundant manual work by 35%, saving around 15 hours per week per team member, and increasing media coverage by 20%.
CCGroup is a PR-led B2B tech marketing agency that helps brands break through and distinguish themselves in highly competitive B2B technology markets. With Propel’s AI-driven platform, CCGroup transformed its media outreach, cutting redundant manual work by 35%, saving around 15 hours per week per team member, and increasing media coverage by 20%.
Before Propel, CCGroup’s media pitching process was extremely time-consuming. The team manually gathered media data, built lists, and followed up individually with journalists. On average, this process consumed 40-50 hours per initiative, slowing the team’s ability to manage multiple campaigns effectively.
Matthew Denby, Account Manager at CCGroup, explained the impact:
“Effective media pitching is essential for any successful PR person. But it relies on having accurate media data and intelligence to avoid it becoming a time drain.”
The inefficiency of this approach was affecting the team’s ability to scale their services, and deliver timely results for their clients.
Propel offered CCGroup an AI-powered PR management tool that automated much of the labor-intensive media outreach:
“With Propel’s automation, we save around 15 hours each week per team member, freeing up time for more strategic work,” Denby noted. “Propel’s features make the pitching process more streamlined and impactful.”
With Propel, CCGroup saw the following improvements in their workflow and outcomes:
"Propel has proven invaluable in increasing our productivity and delivering better results for clients in less time."
