70% cheaper. Increase organic coverage backlinks by 11x. Double journalist response rates. Save 20+ hours per week.
Global Media Database
- Discover 1M journalists, 50M influencers, and 3B articles
- Find the right targets to pitch with the most comprehensive and up-to-date media database in the world
- Understand the pitching preferences of each journalist – including the topics, time and day that they prefer to be pitched.
Native Gmail and Outlook Plugins
- Send, track, and manage pitches from the comfort of your own inbox without switching platforms.
- Get instant open and reply tracking to measure journalist engagement and optimize follow-ups.
- Leverage AI-generated journalist introductions to craft personalized, and more effective pitches.
Business Outcomes & Productivity Reporting
- Measure the ROI of your PR in seconds
- Understand the direct the attribution of PR campaigns towards traffic, purchases and other conversions
- Track the general correlation of PR campaigns towards traffic, purchases and other conversions
- Measure the results of any account, campaign or team member
Media Monitoring: Online, Social & Broadcast
- Monitor hundreds of thousands of news sites, forums and blogs, seeing past the paywalls
- Track millions of mentions across Twitter, Facebook and Instagram
- Get coverage insights from thousands of monitored TV and radio stations
- Never miss a mention of your brand or client-Set up unlimited alerts and compare your mentions compared to competitors
- Measure share of voice, sentiment, volume of coverage and coverage by outlet tier
"Propel has completely transformed our PR outreach and relationship-building. With its smart media recommendations, we were able to 11x our organic backlinks, making our strategy more scalable and effective."
"The seamless inbox integration, real-time journalist insights, and centralized campaign tracking have allowed us to work smarter, not harder."
"Propel brings all our outreach under one roof, ensuring no journalist is over-pitched or double-pitched. The ability to track engagement, manage media lists, and analyze results in real-time has completely transformed how we work."
Isn’t Propel just another PR software?
Not at all! Propel is the first PRM platform that combines media relations, pitching, and analytics in one—offering an experience similar to a CRM but built specifically for PR professionals. Unlike Muck Rack, which focuses more on database access, Propel gives you data-driven insights to refine your pitching and maximize media placements.
Doesn’t Muck Rack also offer similar media outreach features?
It can seem that way, but there’s a key difference—Propel goes beyond media lists by offering real-time journalist engagement analytics, AI-powered recommendations, and direct CRM-style email tracking. Muck Rack provides a database, but Propel helps you actively improve your pitching strategy.
Do I need to pay extra for journalist engagement tracking?
Not with Propel! Unlike Muck Rack, which limits detailed engagement insights, Propel provides full visibility into journalist interactions—so you can see who opened, clicked, or responded to your pitch, without additional fees.
Isn’t Muck Rack better for journalist contact information?
Muck Rack has a strong media database, but Propel doesn’t just give you contacts—it helps you connect strategically. With AI-powered journalist recommendations, CRM-style tracking, and engagement insights, Propel ensures your outreach is data-driven and effective rather than just relying on mass pitching.
What if my team is already using Muck Rack?
Many PR teams find that Muck Rack’s journalist database is useful but limited when it comes to personalized outreach and measuring PR impact. With Propel, your team can track journalist engagement, optimize pitches using AI, and get deeper reporting—so PR efforts are more strategic and measurable.
Is Propel easy to use for teams?
Absolutely! Propel was designed with PR teams in mind, offering intuitive workflows, and built-in AI assistance. Many PR pros find Muck Rack complex for pitching, while Propel simplifies the process with one-click journalist outreach, automated follow-ups, and smart recommendations.
