Hostinger, a leading global web hosting provider, empowers individuals and businesses to build their online presence. By leveraging Propel’s innovative PR management platform, Hostinger revolutionized its outreach strategy—streamlining workflows, leveraging data insights, and building stronger media relationships. These improvements led to a remarkable 1100% growth in organic backlinks in coverage and a 35% increase in Journalist relationships (friendlies).
Propel revolutionized Hostinger’s digital PR efforts by replacing fragmented processes with a streamlined, data-driven approach. The platform’s automation capabilities and actionable insights empowered Hostinger to enhance media connections, improve campaign outcomes, and achieve measurable results.
This success story highlights Propel’s ability to elevate PR strategies, enabling teams to achieve greater efficiency and impact in a competitive digital landscape.
Hostinger’s PR team faced significant challenges with its manual and time-consuming outreach processes. Tasks like researching leads, building media lists, and managing email campaigns consumed valuable time and resources. Additionally, campaign tracking was fragmented due to the lack of centralized data. Metrics such as open rates, replies, and conversions were difficult to access, making it challenging to optimize efforts and measure success.
“Our fragmented processes hindered efficiency and limited our ability to scale outreach efforts effectively,” explained Catarina Mendes, SEO Specialist at Hostinger.
Propel’s AI-powered PR management platform provided Hostinger with the tools to modernize and optimize its PR workflow. Key features included:
“As a PR specialist, I rely on tools that simplify processes without compromising quality. Propel delivers exactly that—efficiency, personalization, and impactful results,” shared Catarina Mendes.
Hostinger’s first campaign using Propel was their Black Friday campaign in Q4 2024. Propel played a pivotal role in achieving the following results:
“Propel has transformed how we approach outreach and relationship-building, making our PR strategy more impactful and scalable,” Catarina noted.
