Generative AI

Meet Amiga, your new best friend! Short for “Artificial Media Intelligence Generator and Assistant,” Amiga is the first end-to-end, AI-powered assistant for PR. Most specifically, it is the first-ever Artificial Media Intelligence (AMI) tool. Use your new industry bestie to generate highly personalized strategic PR pitches, press release drafts and media lists.

AI-Powered Pitch & Press Release Writer

The first end-to-end AI writing tool built specifically for PR and comms pros? Uh, yes please.

Amiga generates eloquent & highly personalized pitch and press release drafts in seconds and supplements the ideation process. How so? We trained AMIGA on a dataset that comprises of more than five million real pitches and press releases sent via Propel’s Gmail and Outlook plugins, information on over a million journalists, as well as hundreds of millions of articles.

Save up to 95% of your time ideating and writing your PR pitches and press releases from scratch by generating eloquent press releases and highly personalized pitch drafts in a matter of seconds.

Improve your journalist relationships and ultimately increase your journalist response rate by ensuring every pitch you send is structurally optimized and tailored for each media contact receiving it. We made this happen by training Amiga on research findings from the quarterly Propel Media Barometer report, where we analyze the performance of millions of real PR pitches.

Get more earned media coverage for your brand or clients by taking the heavy lifting out of the pitch writing process.

Streamline training for entry-level PR professionals by supplementing their knowledge with Propel’s Artificial Media Intelligence (AMI).

AI-Powered Media List Generator

How long does it take you to build a top-notch media list? Let's slice that number down, a lot. This newest Amiga-powered feature uses generative AI to create full media lists of highly relevant people in the media, saving PR pros entire days’ worth of time per month.

To build your media list drafts, Amiga:

Uses AI embeddings to create the perfect contact recommendation engine
Creates a unique recommendation ID for each journalist based on all previous articles written
Analyzes your unique pitching content and scans 1 million+ journalist profiles to find strong matches for your news
Saves you hours of time by allowing you to skip the tedious media-list building process
Tailors your pitching to result in better relationships with journalists and more coverage by the media

AI-Powered Pitching Preference Data

How smart is your PR? Start using our AI-powered comms workflow features trained by real-life journalist pitching statistics based on over 5 million pitches sent by Propel users.

How does it work? This cutting-edge, PR-centric technology…

Finds the best day and time to pitch each individual journalist

Uses natural language processing within successful pitches to find the topics most likely to get a response

Shows real-life pitching data to increase open and response rates

Schedules pitches to go out at the best day & time for each individual journalist on a media list in seconds

FAQs

What is AMI?

The software category AMI stands for Artificial Media Intelligence and was created by Propel PRM, the original creators of PRM (Public Relations Management) software as well.

Who uses AMI the most?

AMI Is most beneficial to those in the PR and communications industry for more easily gaining earned media results for their brand and/or clients. The three specific ways that comms pros are getting the most out of AMI are by drafting pitches or press releases, building media lists, and informing PR strategy with journalist pitch preference data.

What are the precautions for using the Amiga pitch and press release writer?

No AI-powered content generation tools are fool-proof, and they should not be used as final products of any form. Always fact-check, edit, and review all content these tools create, and rely on them solely for generating informed rough drafts of your work.

What dataset was used to train the Propel AMI software?

The data set used to train AMIGA comprises more than five million real pitches and press releases sent via Propel’s Gmail and Outlook plugins, information on over a million journalists, as well as hundreds of millions of articles.

How is Amiga different from using chatGPT or other AI writing tools?

Different from chatGPT, Amiga was created by PR pros, for PR pros, and was trained on a unique dataset comprised of more than five million real pitches and press releases sent via Propel’s Gmail and Outlook plugins, information on over a million journalists, as well as hundreds of millions of articles.

“Our team across the globe relies on Propel to make us work smarter rather than harder”

Peter Duckler

Senior Group Director of Media, Real Chemistry

“Propel is doing something very unique in the space and I can say with 100% certainty that it is the first PR tool that is truly valuable.”

Trey Ditto

Founder and CEO of Ditto PR

"We are loving Propel! Propel has completely changed how we report internally and externally. I have a whole monitor dedicated to Propel with the story funnel and pitching initiatives. We are obsessed."

Sarah Evans

Founder & CEO of Sevans PR

Book a demo with our team to learn more.

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