Which Candidate for Israeli Prime Minister Gets the Most Media Coverage?
As a global media intelligence company that is headquartered in Israel, we decided to take a look at which candidates for Prime Minister are being talked about the most online -- in advance of Israeli elections on March 23.
The Propel Media Barometer research indicates that Prime Minister Netanyahu receives 70% share of voice among global online mentions of the four candidates. Naftali Bennett of the Yamina party comes in second for share of voice, with 11%. Yair Lapid, leader of Yesh Atid follows, with 10% share of voice. Gideon Sa’ar from the New Hope party trails, with 9%.
The proportions of share of voice are in contrast with current polling numbers, which indicate that after Likud, Lapid’s Yesh Atid would receive the most mandates, followed by Sa’ar’s New Hope, and lastly Bennett’s Yamina
An analysis of sentiment indicates that 80% of online coverage for Netanyahu was either positive or neutral. For Bennett, 77% of coverage was either positive or neutral. Sa’ar came in third on sentiment, with 76% of coverage being either positive or neutral. Lapid followed in last place, with only 71% of his coverage being positive or neutral.
"With exceptional success of the vaccination campaign in recent weeks, it makes sense that Netanyahu’s online coverage is overwhelmingly either positive or neutral," said Propel co-founder & CEO Zach Cutler.
Interestingly, Bennett had the second-best sentiment breakdown, despite reports last month of rival Sa’ar purchasing anonymous negative articles against Bennett in violation of campaign regulations.
The insights are based on analysis of thousands of mentions globally across online news sites, forums, blogs and videos, conducted throughout February on the Propel Media Intelligence platform.
