7 Muck Rack Alternatives for PR Professionals in 2025
If you're searching for the best Muck Rack alternatives, you’re likely looking for a public relations management (PRM) solution that offers a powerful media database, media monitoring, and journalist outreach tools-without the high price tag. Whether you need better analytics, more affordable pricing, or enhanced AI-powered capabilities, there are several options to consider.
What is Muck Rack?
Muck Rack is a PR software platform designed to help PR professionals and brands connect with journalists, track media coverage, and manage PR campaigns.
Key Features:
- Extensive media database for journalist outreach
- Real-time media monitoring and alerts
- PR campaign management and reporting
- Collaboration tools for PR teams
Pros
- Good journalist database
- Media monitoring capabilities
Cons
- Pricing can be restrictive for small and mid-sized teams
- Pitching has to be done through MuckRack’s platform
- Limited AI-driven insights for media engagement
- Some users seek better journalist engagement tracking and more integrations
Whether you're looking for smarter journalist recommendations, deeper analytics, or more flexible pricing, several strong competitors are worth considering.
In this guide, we’ll compare the seven best Muck Rack alternatives in 2025, helping PR professionals find the right tool for their needs.
1. Propel PRM
Best for: Data-driven PR management, pitching, journalist relationships, and media monitoring
Propel is an all-in-one Public Relations Management (PRM) platform that leverages artificial intelligence to enhance PR campaigns. Designed for modern PR teams, it provides a global media database, AI-powered journalist recommendations, and media monitoring to track brand coverage across news outlets and social media.
According to the Edelman 2024 AI Landscape Report and industry analyst Frank Strong, Propel is pioneering the future of AI in PR, offering unmatched automation, analytics, and media outreach capabilities. Propel uses advanced AI algorithms for matching rather than legacy keywords and is the only database in the world that uses a prompt.
Key Features
- Global media database with Prompt feature and 1 million+ journalists
- AI-powered journalist recommendations to improve targeting
- Native Gmail & Outlook plugins for seamless pitching
- Real-time media monitoring and sentiment analysis
- Personalized pitching insights to optimize outreach
- PR CRM to track journalist relationships
- 1-hour SLA for top-tier customer support
Pros
- Only PR software built by PR professionals
- Native Gmail and Outlook Plugins
- ROI and productivity analytics for each team member and account
- Customer-driven roadmap ensuring innovation
- The most affordable and value for money in the industry
- Advanced AI automation for smarter PR workflows
- Superior analytics and reporting
Cons
- Young Startup - some may question long-term stability, but Propel is rapidly growing and innovating and is here to stay
- Lacks some advanced enterprise-level features
Why Choose Propel?
Propel offers a more AI-driven and personalized PR experience than Muck Rack, with better journalist recommendations, and integrated email plugins, that save time and a more cost-effective pricing model.
2. Prowly
Best for: PR teams needing press release distribution and media database management
Prowly is a PR software designed for managing journalist contacts, press release distribution, and newsroom hosting. It’s an alternative for PR teams looking for an easy-to-use media database.
Key Features
- Media database with journalist contact details
- Press release creation and distribution
- Online newsroom for storing press materials
- PR campaign tracking
Pros
- Simple interface and easy setup
- Press release distribution built-in
- Better pricing compared to other platforms
Cons
- Lacks AI-powered journalist recommendations
- Limited media monitoring capabilities
Why Choose Prowly?
If press release distribution is a priority, Prowly is a solid option.
3. Signal AI
Best for: AI-powered media insights
Signal AI is a cutting-edge media intelligence platform that leverages advanced AI technology to help PR teams track brand mentions, analyze media trends, and gain predictive insights. It transforms vast amounts of media data into actionable intelligence, enabling organizations to stay ahead of emerging narratives.
Key Features:
- Real-time AI-driven insights for media monitoring and reputation management
- Predictive analytics to identify PR risks and opportunities before they unfold
- Global media monitoring across news, social media, and broadcast channels
- Customizable dashboards and alerts for proactive PR decision-making
Pros
- Best-in-class AI-powered media monitoring for in-depth analysis
- Predictive insights that help brands anticipate industry shifts
- Scalable enterprise solutions for data-driven PR strategies
Cons
- Premium pricing may be a barrier for smaller PR teams
Why Choose Signal AI?
If predictive media insights and global monitoring are your priority, Signal AI is the best option.
4. Meltwater
Best for: Media monitoring and competitive benchmarking
Meltwater specializes in AI-driven media monitoring and social listening.
Key Features
- AI-powered news and social media tracking
- Competitive benchmarking tools
- Sentiment analysis and PR measurement
Pros
- Advanced social listening tools
- Strong competitive intelligence features
- Reliable media monitoring
Cons
- Expensive for small PR teams
- UI is not user-friendly
- Emphasis is not on media database and no PR workflow and analytics available
Why Choose Meltwater?
If competitive intelligence and social listening are top priorities, Meltwater provides strong tools.
5. Agility PR Solutions
Best for: Media outreach and PR analytics
Agility PR Solutions focuses on targeted media outreach and PR measurement.
Key Features
- Media database with journalist contact information
- Press release distribution
- PR measurement and analytics
- Real-time media monitoring
Pros
- Affordable pricing
- Strong journalist targeting tools
Cons
- Lacks AI-powered pitching tools
- Limited automation compared to other options
Why Choose Agility PR Solutions?
If affordability and targeting tools are key, Agility PR is a great option.
6. Roxhill
Best for: Personalized journalist outreach
Roxhill is a PR platform known for its journalist database and media insights, making it ideal for teams focusing on media relationships.
Key Features
- Good journalist database
- Personalized media insights
- Media monitoring tools
Pros
- Great journalist insights and relationship-building tools
- Good for targeted media pitching
Cons
- High cost
- Primarily UK-focused
Why Choose Roxhill?
If highly targeted journalist outreach is your priority, Roxhill is a great option.
7. CisionOne
Best for: Large enterprises needing extensive media monitoring and analytics
CisionOne is a well-established PR software solution, offering a massive journalist database and in-depth analytics. However, recent reports, including Bloomberg, have raised concerns about Cision’s financial stability, making long-term reliability a factor to consider.
Key Features
- Extensive media database with thousands of journalist contacts
- PR Newswire press release distribution
- AI-powered media monitoring
- Comprehensive audience analytics
Pros
- Large media database
- Enterprise-grade analytics and tracking
- Press release distribution via PR Newswire
Cons
- High pricing makes it an impossible choice for smaller teams
- Potential financial stability concerns
- Even though the database is expansive, it’s known to be low quality
Why Choose CisionOne?
If you need enterprise-level PR solutions, CisionOne is a contender.
Final Thoughts: The Best Muck Rack Alternative for Your PR Needs
The right PR software depends on your team’s goals, budget, and the features you prioritize. If you’re looking for a Smart Database, AI-powered, PRM-first solution that streamlines journalist outreach, media monitoring, and campaign tracking and covers all of your PR needs Propel is the top alternative to Muck Rack.
For those needing enterprise-level media monitoring, Signal AI or Meltwater may be worth considering- though at a premium price. If press release distribution is your main focus, Prowly or Agility PR Solutions offer budget-friendly options.
But if you want a modern, Data-driven PR solution with a smart database, seamless integration and a CRM-style journalist management experience, Propel is the clear winner.
Ready to see the difference? Try Propel today and take your PR strategy to the next level!
