The Propel 100: The Most Influential PR Tech Leaders in the World 2025
A new edition of the Propel 100 is here!
This quarter, we’re shining a spotlight on the most influential PR tech leaders making waves in the industry. At Propel PRM, we believe in recognizing the professionals who are driving innovation, transforming PR with technology, and redefining how communications teams operate in a digital-first world.
The latest Propel 100 highlights PR pros who are at the forefront of industry evolution—leveraging data, AI, and cutting-edge platforms to streamline workflows, improve media relations, and enhance PR measurement.
Celebrating PR Tech Innovators
PR and technology have never been more interconnected. From AI-powered media monitoring to automated journalist engagement, PR pros are embracing new tools to increase efficiency and effectiveness. The leaders featured in this year’s Propel 100 are not just adapting to change—they’re pioneering it.
These professionals are:
-Leveraging PR tech to secure high-impact media coverage
-Driving data-driven decision-making in communications
-Enhancing media engagement with innovative outreach strategies
-Shaping the future of PR through technology adoption
Why PR Tech Matters More Than Ever
With the rise of AI, automation, and data analytics, PR professionals must navigate an increasingly complex media landscape. The Propel 100 honorees have demonstrated how technology can enhance storytelling, strengthen relationships with journalists, and provide measurable results in ways that weren’t possible before.
Recognition in this space is crucial because PR tech is no longer optional—it’s essential. As newsrooms shrink and media becomes more fragmented, PR pros need smarter strategies to cut through the noise. The individuals on this list are setting the standard for how technology can be used to maximize PR impact.
Meet the PR Tech Leaders of 2025
These professionals are at the cutting edge of PR innovation, showing how technology can enhance media relations, storytelling, and brand reputation.
Ready to see who made to the list?
Scroll down to check out the full Propel 100: The Most Influential PR Tech Leaders in the World 2025.
Note: This list is in no particular order.
1 Erica Fields - Executive Vice President, WE Communications
2 Deirdre Breakenridge - CEO, Pure Performance
3 Kelly Kirkendoll - Founder/CEO, Thrive PR
4 Richard Bagnall - Co-Founder, CommsClarity Consulting
5 Sarah Evans - Partner and Head- PR, Zen Media
6 Christopher Penn - Co-Founder and Chief Data Scientist, TrustInsights.ai
7 Daniel Nestle - Founder, Inquisitive Communications
8 Kenn Dixon - Vice President of Communications & Public Relations- PRSA
9 Todd Grossman - Chief Commercial Officer and Principal, Forteliq
10 Serena Ehrlich - Director, Notified
11 Heather Whaling - President/Founder, Geben Communication
12 Kami Watson Huyse - CEO, Zoetica
13 Sally Aldous - Head of Corporate Communications, Anthropic
14 Michael Frohlich - Global Chief Client & Transformation Officer, CEO, Weber Shandwick
15 Kathy Bloomgarden, CEO, Ruder Finn
16 Geoffrey Sidari, Founder/President, Airadis
17 Shel Holtz, Sr. Director, Communications, Webcor
18 Rob Davis - Chief Digital Innovation Officer, US, MSL
19 Maja Pawinska Sims - Global head of features + EMEA news, PRovoke Media
20 Mark Masters - Founder, You Are The Media
21 Mike Doyle - President & CEO, Ketchum
22 David Meerman Scott - Strategic Advisor, Stage 2 Capital
23 Brian Solis - Head of Global Innovation, ServiceNow
24 Fred Cook - Director, USC Annenberg Center for Public Relations
25 David Herman - President, RH Strategic
26 Kevin Dulaney - EVP of Technology and Innovation, SourceCode Communications
27 Darryl Sparey - MD and Cofounder, Hard numbers
28 Matt Navarra - Social Media Consultant & Industry Expert
29 Chris Norton - Founder and Managing Director, Prohibition PR
30 Brian Buchwald - Global Chair, AI & Product, Edelman
31 Patrick Benson - Vice President, Digital (LA), bread & Butter
32 Ethan Mollick - Associate Professor, The Wharton School. Author of Co-Intelligence
33 Gini Dietrich - CEO and Founder, Spin Sucks
34 Alvaro Bendrell - Director of Digital Media, Enel North America
35 Mark Read - Chief Executive Officer, WPP
36 Peter Duckler - Managing Director, Earned Media, Real Chemistry
37 Lindsey Head - Chief Financial Officer, J Public Relations
38 Tonya McKenzie - Founder, Sand and Shores Public Relations Consulting Firm
39 Trey Ditto -CEO, Ditto PR
40 Michelle Garrett - PR Consultant, Garrett Public Relations
41 Hajira Amla - Principal Consultant, ChartPR, Nectar Comms
42 Erin Hennessy - Executive Vice President, TVP Communications
43 Isaac Steinmetz - VP, Media Relations, Antenna Group
44 Beth Booker - Publicist & Founder, Gracie PR
45 Trisha Pascale -Head of Analytics & Insights, Orchestra
46 Bill Byrne - Vice President / Managing Director - PR & Earned Media, Remedy Public Relations
47 Jon Gerlis - Head of Public Relations and Policy, Chartered Institute of Public Relations
48 Michelle Glogovac - Founder & CEO, The MLG Collective
49 Stuart Bruce - PR Futurist, Co-founder, Purposeful Relations
50 Michon Ellis - EVP Corporate Affairs, Head of Issues and Crisis Practice, Golin
51 Mike Paul - CEO, Reputation Doctor LLC
52 Alexandre Martins Pinto - SVP, Signal AI
53 Allison Carter - Editorial Director, Ragan Communications and PR Daily
54 Erynn Kerrigan - Founder, XL PR
55 Rich Leigh - Founder and CEO, Radioactive
56 Pristina Alford - Executive Vice President, DKCulture
57 James Holland - EVP, Digital, Highwire
58 Barby K. Siegel - Global CEO, Zeno Group
59 Scott Rines - President, Swoop
60 Jody Fisher - Founder & CEO, Jody Fisher PR
61 Shelby Sabat - Director, Media Relations, The Point PR
62 Myles Worthington - CEO, Founder, WORTHI
63 Christina Nicholson -PR and Communications Manager, Storyblok
64 Dr. Bukky George-Taylor - Director of Strategic Partnerships
65 Noreen Heron - CEO & Founder, Heron Agency
66 Charlotte Tansill - North America President, Ogilvy PR, Social & Influence
67 Wasim Khaled - CEO, Blackbird.AI
68 Heather Kelly - CEO, Next PR
69 Alysha Light - Founder, Flight PR
70 Lisa Horton - President, ASTRSK
71 Stephen Waddington - Director, Wadds Inc.
72 Tolulope Olorundero - Founder & Principal Consultant, Mosron Communications
73 Matt Stewart - General Manager West Coast, Method Communications
74 Jennifer Berson - Founder, Jeneration PR
75 Ashley Mann - Partner, The Colab
76 Fatou B. Barry - Founder, The PR Girl Manifesto
77 Emily Porro - Senior Vice President, Co-Lead, Impact Practice- The Bliss Group
78 Zachary M. Schwitzky - Co-Founder, Limbik
79 Molly McPherson - Forbes Contributor and Lecturer, Boston University College of Communication
80 Neal Schaffer - Fractional CMO, NealSchaffer.com
81 Sarah DaVanzo - Chief Innovation Officer & Head, Foresight
82 Ari McDaniel - Founder, The Black Tech PR Society
83 Damaryan Benton - Founder, The PR Habitat
84 Tiffany Knighten -Founder, Brand Curators
85 Brittany Margiotta - Vice President, Hotwire Global Communications
86 Sharon (Devonish) Leid - Founder NetStruc PR
87 Alex Verrey - VP of PR & Communications, Embracer Freemode & Overload PR
88 Tiffany Guarnaccia - CEO & Founder, Kite Hill PR
89 Sade Ayodele - Sr. Director, Communications, SoundCloud
90 Sarah Parsons - AVP, Quinn PR
91 Mark Silver - Co-Founder, Factory PR
92 Jamie Izaks - President, All Points Public Relations
93 Tiph Turpin - Vice President, Global Communications and Social Impact, Zandesk
94 Rebecca Devine - Owner, Maven Communications
95 Tom Coyne - Founder & CEO, Coyne PR
96 Marc Larocque - Public Relations Associate, JGPR
97 Kayla Conti - Head of Black Media Communications at Google
98 Philip A. Nardone - Founder & CEO, PAN
99 Suzanne Forte - Public Relations Director, Comcast
100 Suzanne Miller - President and Founder, SPM Communications
Congratulations to all the PR tech leaders featured on this year’s Propel 100! Your innovation and dedication continue to push the industry forward, and we can’t wait to see how you shape the future of PR.
Note: This list is in no particular order.
