Scale tailored PR pitching with PitchBooster email scheduling tool
Propel’s PitchBooster takes media relations to the next level– we can proudly say this is the most intuitive and targeted PR outreach feature on the market!
With one click, PitchBooster will schedule your email to send at the exact day and time that each journalist opens pitches the most. No other tool can assist in scheduling such a uniquely refined story pitch for many media contacts on an outreach list.
As a team of PR pros, we know that timing can be everything when it comes to getting your story placed– there’s no wonder why so many great stories slip through the cracks when some journalists receive several hundred story pitches each day!
With PitchBooster, you never have to worry about that again.
Journalist “Pitching Preferences” meets email scheduling
Two Propel features our users have always loved using in tandem are journalist “Pitching Preferences” and “Schedule Mail Merge.”
“Pitching Preferences” in the Propel media contact database shows the topics each journalist is most likely to respond to, as well as the time of day and the day of week they open the most pitches.
For example, the best time to pitch Alex Peterson is Monday between 12 a.m. and 6 a.m.
These data-driven contact profiles make it easy for Propel users to line up their story pitches with the topic, day and time a particular journalist prefers.
From here, “Schedule Mail Merge” is great for preparing to send tailored variations of a pitch to multiple journalists at once.
That’s where the PitchBooster comes in!
Instead of scheduling your pitch to go out at a day and time that seems to work best for most of your media contacts, or scheduling strategic times for each journalist’s unique preferences, we’ve found a way for you to cater to them all in one swoop.
And PitchBooster works for one-off pitching just the same.
For a PitchBooster single send, you’ll see a rundown of the best time to pitch a particular journalist and the option to schedule a send at that time with one click in your native email.
Ready to start pitching with Propel? Make your free account today or book a demo with our team to learn more!
