How to use AI to make your PR more human
What is AI doing for PR pros today?
Whether you’re already working with PR software or are new to marketing automation, use our new free guide, “How to use AI to make your PR more human,” for practical tips that will show you how to apply artificial intelligence as a PR pro.
The Rise of AI
In recent years, Artificial Intelligence (AI) has been making impressive strides. From voice recognition software to self-driving cars and beyond, AI is truly changing the world as we know it today.
With that in mind, it may not come as such a surprise that PR pros are turning to AI-driven tools to make their jobs easier!
In fact, there are many cases where using AI can help improve your communications by replacing time-consuming tasks with efficient ones and allowing you to focus on human-only efforts like strategic planning or perfecting your pitch.
How can you use AI to improve the quality of your PR workflow?
Artificial intelligence can handle a lot more PR-related tasks than you might think, like coming up with new story angles or even drafting full press releases. It can save you from burnout or creativity fatigue that comes from a pressure to constantly come up with new ways of framing information.
Today, PR pros are popularly using AI-driven technology for:
- Researching media targets
- Personalizing pitches
- Social listening
- Media monitoring
- Copywriting
- Copy editing
Getting started
Download our new free guide below, “How to use AI to make your PR more human,” for a step-by-step tutorial on how to apply artificial intelligence to your communications workflow:
You’ll learn how using these tools can ultimately make your PR more human by freeing up your time and energy to invest more in the human elements that will always be at the heart of successful PR.
