How Hostinger Scored 11x More Media Coverage and Organic Backlinks with Propel

Earning high-quality media coverage and organic backlinks is a challenge even for the most seasoned PR teams. Between journalist outreach, media list building, and tracking responses, the process can be time-consuming and unpredictable. But what if technology could make it easier?

That’s exactly what happened when Hostinger, a global web hosting provider, integrated Propel’s PRM platform into their strategy. The result? A staggering 1100% increase in organic backlinks and a 35% boost in journalist relationships.

Here’s how they did it - and what PR pros can learn from their success.

The Challenge: A Time-Consuming PR Process

Before using Propel, Hostinger’s PR team faced a common problem: manual outreach was slowing them down.

• Researching journalists took hours.
• Building media lists was inefficient.
• Tracking email responses lacked transparency.

They needed a more efficient way to connect with the right journalists, secure media coverage, and earn valuable organic backlinks - especially ahead of major campaigns like Black Friday.

The Solution: Smarter, Faster PR with Propel

‍By adopting Propel, Hostinger transformed their PR approach with:

‍AI-powered journalist recommendations – No more guessing; Propel identified the most relevant contacts.
Automated tracking - Real-time insights into email open rates and responses.
Centralized campaign management - A streamlined workflow for media outreach.Instead of juggling spreadsheets and emails, Hostinger’s team could focus on building relationships and securing impactful coverage.

The Results: 11x More Organic Backlinks and Expanded Media Reach

‍The numbers speak for themselves. In just one campaign, Hostinger achieved:

‍21 total organic backlinks - Compared to just 1 in previous efforts.
1100% increase in organic backlinks from media coverage.
6 high-quality links that boosted SEO and brand visibility.
35% more journalist relationships for future PR wins.

According to Catarina Mendes, SEO Specialist at Hostinger:"Propel has transformed how we do PR. It makes outreach easier, more efficient, and ultimately, more impactful."

‍Lessons for PR Pros

Quality over quantity - The right journalists matter more than mass outreach.
Track what works - Real-time analytics help refine PR strategies.
Leverage AI - Technology can save time and improve results.

For PR teams looking to amplify media coverage and organic backlinks, Hostinger’s success proves that the right technology can be a game-changer.

‍Read the entire case study here.