How AI Can Make Your PR More Human- Key Takeaways from Our Recent Webinar
If you missed it, our recent Propel PRM webinar with CEO Zach Cutler offered an exciting look into how AI is revolutionizing the world of PR outreach. Zach shared valuable insights into how AI can streamline media targeting, personalize pitches, and track journalist engagement in real-time. Whether you're new to PR technology or already using AI tools, the webinar provided a deep dive into the transformative capabilities of Propel’s AI-powered platform.
Here’s a recap of some of the key takeaways from the session that can help your PR efforts become more efficient, data-driven, and impactful.
1. AI is Revolutionizing Media Outreach: Real-Time Journalist Tracking
A major highlight of the webinar was Zach’s discussion on how AI can track changes in journalists' interests over time and factor those insights into more personalized pitches. Traditional media lists and outreach can be static, but with AI-powered tools like Propel PRM, the platform constantly updates based on journalists’ latest articles, engagement with pitches, and social media activity. This means that PR professionals can track the evolving preferences of journalists in real-time and adjust their pitches accordingly.
As Zach explained, the power of AI comes from continuous feedback and learning. Each time a journalist interacts with content, the AI model is trained, providing more accurate and tailored suggestions for your outreach strategy. This ensures that PR campaigns stay relevant and can cut through the noise with highly targeted pitches.
2. Data-Driven Insights for More Effective Pitches
Selecting the right journalist for your pitch no longer has to be a shot in the dark. One of the most powerful aspects of AI in PR is its ability to sift through massive amounts of data to deliver insights about which journalists are most likely to engage with your pitch. Propel PRM uses an AI engine to analyze past articles, social media activity, and other engagement signals to recommend the most relevant journalists for your press release or story.
Zach discussed how this technology reduces the guesswork in media outreach, allowing PR professionals to craft smarter, data-driven campaigns. With AI's predictive capabilities, you can proactively identify media contacts and adjust your outreach strategies to ensure your pitches are being seen by the right people at the right time.
3. Personalization at Scale
Personalization is essential in PR, but it can be time-consuming when you're handling dozens—or even hundreds—of media relationships. AI allows you to personalize outreach at scale without sacrificing the level of engagement you need to build meaningful connections.
Zach shared examples of how AI-powered tools like Propel PRM can automate aspects of media targeting while still allowing for highly personalized messages. Whether it’s analyzing a journalist’s recent work or pulling insights from their social media profiles, AI can provide tailored recommendations for how to craft a pitch that speaks directly to each journalist’s interests and beat.
By integrating AI into your PR workflow, you can send fewer but more impactful pitches that have a higher likelihood of gaining media coverage.
4. Continuous Learning and Improvement for Better Results
One of the unique aspects of Propel PRM is its constant ability to evolve. As journalists engage with your pitches and as new content is published, the AI tool continuously updates and improves its recommendations. This means that the more you use the tool, the smarter it becomes.
Zach emphasized the importance of continuous feedback loops in AI-driven tools. The more data the AI receives, the better it gets at understanding what works and what doesn’t, enabling your team to optimize your PR efforts with each campaign.
5. Security and Ease of Use
A common question that came up during the webinar was regarding the security of the tool and whether it was open-source. Zach clarified that Propel PRM is a secure SaaS (Software as a Service) product, offering robust security features while maintaining ease of use. While Propel is not open-source, it offers a free trial and various subscription options to suit different needs.
With Propel, users can enjoy a streamlined, secure platform that doesn’t require deep technical knowledge to use, making it accessible for PR teams of all sizes.
Looking Ahead: The Future of AI in PR
In the webinar, Zach also touched on how AI in PR is still evolving and how Propel PRM plans to enhance its features in the future. From improved pitch customization to deeper insights into journalist behavior, AI promises to keep shaping how PR professionals connect with the media.
If you’re looking to stay ahead of the curve and elevate your PR strategy, the insights shared in the webinar offer a glimpse into the exciting future of AI-powered PR outreach.
Stay Tuned for Our Next Webinar
We hope you walked away with actionable insights into how AI can make your PR efforts more effective and data-driven. Be sure to keep an eye on your inbox for invites to our next webinar, where we’ll continue exploring cutting-edge PR strategies and tools that can help you stay competitive in today’s media landscape.
If you missed the live webinar, don't worry—you can still check out our YouTube channel. And if you want to explore Propel PRM and see how it can help your PR team, sign up for a free trial at Propel PRM.
