CCGroup PR- Revolutionizing Media Productivity with Propel
Balancing creativity with efficiency is a constant challenge for PR teams. CCGroup, a PR-led B2B tech marketing agency, found itself grappling with the demands of managing labor-intensive media outreach while striving to deliver exceptional results for clients in competitive technology markets. Their transformation began with adopting Propel’s AI-driven PR platform, revolutionizing their workflow, saving time, and improving campaign outcomes.
Tackling Time-Consuming Media Outreach
Before implementing Propel, CCGroup faced a significant roadblock: media outreach was a time-intensive process that ate into their productivity. Building media lists, collecting journalist data, and sending personalized follow-ups were entirely manual, requiring 40–50 hours per campaign. This inefficiency not only slowed down the team’s ability to handle multiple campaigns but also limited their capacity to scale services effectively and meet growing client demands.
“Effective media pitching is essential for any successful PR person,” said Matthew Denby, Account Manager at CCGroup. “But it relies on having accurate media data and intelligence to avoid it becoming a time drain.” With so much time devoted to repetitive tasks, the team had less capacity to focus on creative storytelling or fostering stronger client relationships.
The Propel Solution
Propel’s AI-powered PR platform offered a game-changing solution. By automating labor-intensive tasks, CCGroup was able to streamline its workflow and focus on more strategic work. One of the standout features was Propel’s AI-driven media list creation. What once took hours could now be done in minutes, saving the team an average of 10 hours per campaign.
Another major improvement came from Propel’s automated follow-up system. Follow-ups are critical for successful media pitching but are often repetitive and time-consuming. With Propel, this process became seamless, saving an additional 5 hours per initiative.
Propel’s analytics tools provided CCGroup with invaluable data-driven insights. The ability to monitor pitch performance, track engagement, and measure outcomes allowed the team to refine their strategies and tailor pitches more effectively. With this new approach, CCGroup not only worked smarter but also delivered better results for their clients. “With Propel’s automation, we save around 15 hours each week per team member, freeing up time for more strategic work,” Denby explained.
Transformational Results
The impact of Propel on CCGroup’s operations was remarkable. By automating repetitive tasks like list building and follow-ups, the team reduced redundant work by 35%. This time-saving allowed them to focus on high-value activities like crafting compelling campaigns and nurturing client relationships.
In addition to efficiency gains, CCGroup also saw a significant improvement in its media coverage. Personalizing pitches and segmenting outreach became much easier with Propel’s tools, resulting in a 20% increase in successful media placements. These enhancements ultimately translated into better ROI for their clients, as campaigns became more targeted and impactful.
“Propel has proven invaluable in increasing our productivity and delivering better results for clients in less time,” Denby said. For CCGroup, adopting Propel wasn’t just about saving time—it was about elevating the quality of their work and delivering stronger outcomes.
The Broader Takeaway
CCGroup’s success highlights a broader lesson for the PR industry: automation isn’t just about saving time—it’s about elevating the quality of work. By automating tedious tasks like list building and follow-ups, PR teams can focus on what truly matters: building connections, crafting impactful stories, and driving results.
Propel’s AI-driven tools are designed to address these challenges head-on, offering actionable insights that enhance decision-making and streamline campaign execution. This data-first approach ensures that PR professionals can deliver high-impact results without compromising efficiency.
The Future of PR Efficiency
For CCGroup, adopting Propel wasn’t just a technological upgrade—it was a strategic shift that empowered the agency to achieve more in less time. Their success serves as a powerful example for other PR teams looking to modernize their workflows and meet the demands of teams wanting exceptional results.
In an industry where every minute counts, adopting smarter tools isn’t just an advantage—it’s a necessity. CCGroup’s journey with Propel serves as a blueprint for any PR team looking to transform their workflow, deliver superior results, and thrive in a competitive market.
