Agency Wins & People Moves
Agency Wins
Global: Spark Foundry global media agency wins Facebook - Ad Age
Spark Foundry, a brand within multinational advertising and public relations agency Publicis Groupe, was chosen by Facebook to handle its “global media planning and buying partner across Meta’s brand portfolio,” according to Ad Age.
US: Crosby wins the Peace Corps' PR business - PRovoke Media
Crosby Marketing Communications, Inc. signs “a five-year contract worth an estimated $20 million to provide brand strategy and integrated marketing services to the Peace Corps as the organization’s marketing agency of record,” according to PRovoke Media.
US: Firecracker PR wins American Battery Technology Co. - O’Dwyer’s
Firecracker PR helps American Battery Technology Co. with media relations work as it prepares for national rollout, according to O’Dwyer’s. This will entail media messaging for national partnership announcements including the federal government.
US: Allison+Partners PR agency wins Groupon - PRovoke Media
Groupon named New York based Allison+Partners its PR agency to “help bolster its new identity as a marketplace for local experiences,” according to PRovoke Media.
Acquisitions
UK: US travel PR firm JPR buys UK agency Sadler & Co
J Public Relations (JPR) acquires Sadler & Co to expand operations in its London office. With this UK-based acquisition, its size will be doubled in that location, according to JPR.
US: Finn Partners acquires Hawaii-based Anthology Marketing Group - PRWeek
Finn Partners acquires Anthology Marketing group to expand its portfolio of travel and tourism clients, according to PRWeek. Parties began discussing the acquisition deal in 2020.
US: AM PR Group acquires Ascend PR - The Hollywood Reporter
California-based AM PR Group acquires Ascend PR, “a boutique entertainment, lifestyle and digital media public relations firm,” according to The Hollywood Reporter.
New Hires
UK: Netflix hires former Freuds partner Ruth Settle as UK PR President - PRWeek
In this new role, Netflix has tasked Ruth Settle with overseeing “UK PR campaigns and global export of UK-produced series such as The Crown, Sex Education and The Witcher,” according to PRWeek. “Her team will also oversee UK PR campaigns for all Netflix's global films, series, documentaries, unscripted shows and kids and family titles.”
US: Imaginuity Names Corbett Guest President - Valdosta Daily Times
Imaginuity, ‘one of the largest independent marketing service providers in the Southwest [United States],’ names Corbet Guest president after many years of Guest holding leadership roles relating to the organization.
US: KPS3 adds two coordinators to its growing team - Nevada Business Magazine
“KPS3, a full-service marketing and digital communications firm, has hired Annie Wagner as a PR & social media coordinator and David Loosley as an account coordinator,” according to the Nevada Business Magazine.
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