The Propel 100: The Most Influential Health Communication Professionals in the World 2022
The Propel 100 lists highlight influential PR people in many different fashions. As a team that prides itself in revolutionizing PR, we make it our mission to research and celebrate PR pros that are standing out and leading the conversation today.
Announcing the next wave of the Propel 100 with a twist, this time focused on health communication PR pros!
See the full list of health communication PR influencers at the bottom of the blog. And to learn about our methodology, click here.
Lynn PR CEO and behavioral science communications expert Shayoni Lynn comments on what it means to be a health communication influencer beyond what numbers alone can say.
“I think influencers are those who can work in partnership with clients to convince them of the value of strategic communications, the value of innovation, [and] the value of different thinking to deliver outcomes that are measurable and that add value back to business.”
Lynn emphasizes how the most important part of measuring influence is the actual impact someone is able to have on their stakeholders that goes beyond having the largest digital footprint or the highest follower count. For health communication pros, this means using “different techniques, tools and approaches to connect with audiences in different ways to get them to improve their health outcomes,” she said.
Insights from our list
What can we learn about health comms PR pros from our quantitative research? The final Propel 100 list sheds light about what it takes to be an influential member in the health communication space today today when using major social media platforms like Linkedin and Twitter:
Followers
We found the average follower count among these pros was 1,885. For the most part, the accounts were quite similar in terms of follower count, but there were a few outliers on both the higher and lower end of this range. One of the largest follower bases from the list is about 15,000.
Followers-to-Following Ratio
The average follower-to-following ratio is 2:1. The ratio was a lot greater in the previous Propel 100 list, but that’s to be expected because this list dives into a much more niche area of the PR industry.
Twitter Experience
The average years of Twitter experience among these professionals is 12 years, with the most at 15 years and the least at 4 years. There’s nothing wrong with a more recent start date, and it’s never too late to start growing a social presence, of course. We see here that it’s important to be patient with social growth, as building an organic social presence tends to be an extremely gradual process.
Number of Tweets
The average number of tweets across these accounts was approximately 5,600. Michael Kempner, CEO and founder of MikeWorldWide, has the highest number of tweets with over 55,000 since joining in 2008.
Location
Over 50 of the individuals on this year’s list are based in the United States while the rest are from additional parts of North America and across Europe.
Bio
A huge chunk of those named in this Propel 100 list include mentions of topics related to their professional experience, adding phrases such as “healthcare,” “founder & CEO,” “passionate about…” etc.
The Propel 100
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