Propel 2.0 Launches!
It finally happened - Propel has launched Propel 2.0! And it’s already revolutionizing the PR process from pitch to publish.
The revamped platform includes the media database in the industry and even genAI integrated into the email plugin which is perfect for hyper-personaling pitches.
With over six years of industry-changing innovations, including AMIGA and PitchBooster, Propel has been the world leader in PR technology. And now, with Propel 2.0, created as a result of extensive customer feedback, we’re going to enhance the PR industry even more!
The upgraded platform introduces four key features:
- Extensive journalist database: Significantly larger, more comprehensive, and more accurate than ever before.
- A new, user-friendly interface: A fresh UX design for easy navigation.
- Self-guided setup: PR professionals can start using the platform almost immediately. The genAI suggests relevant outlets and journalists to pitch after a simple setup process.
- Generative AI in Gmail and Outlook plugins: Users can generate a personalized pitch draft within the email itself. The AI can also customize each pitch with a unique lead paragraph based on the journalist's previous articles.
The new journalist database is a really significant upgrade, offering the industry’s most extensive, comprehensive, and updated list of contacts. Powered by Propel’s in-house built AI and trained on the only PR dataset in the world, the database enables PR professionals to target their pitches more effectively and also discover a new, diverse range of relevant journalists that the PR pro might not have considered. And given that the database is the most accurate on the market, there’s no fear of an email ending up in a deleted or unused inbox.
On top of this, the integration of generative AI into the Gmail and Outlook plugins is a game-changer for PR professionals. This feature allows users to generate personalized pitch drafts directly within their email clients, saving time and effort while also increasing a PR practitioner’s chance of getting a response. The AI can also analyze the journalist's previous articles to suggest a unique lead paragraph for each pitch, further increasing the chances of success!
This one of a kind upgrade that promises to redefine how PR is done. With its advanced features and enhanced capabilities, Propel 2.0 will provide you with the tools you need to succeed in today's competitive media landscape.
Try it out for yourself by scheduling a demo here!
