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The Propel Media Barometer - Q2 2022

The latest Propel Media Barometer report shares findings about nearly 400,000 real story pitches PR pros sent in 2022. This study reveals the framework of a “perfect” pitch today, based on which ones sparked the highest engagement from journalist contacts.

Here are some of the highlights:nload the full Q1 2022 Propel Media Barometer below:
  • The most engaging subject lines were 1-5 words long.
  • Pitch leads between 50 and 79 words had the highest average journalist response rate (4.16%).
  • The most engaging pitches were less than 150 words long.
  • Journalists responded to pitches with and without emojis about the same amount.
  • The majority of pitches are opened within the first 10 minutes of landing in a journalist’s inbox.
  • Journalists and PR pros are both engaging with pitches the most on Wednesday.
To learn more, download the full Q2 2022 Propel Media Barometer report.nload the full Q1 2022 Propel Media Barometer below:
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Download the full Q2 2022 Propel Media Barometer below:

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Search 3B+ articles by topic or author. Discover the media who are covering your sector and writing on the topics you want to pitch. 

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Get AI-driven recommendations on the perfect media targets for your pitch.

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Know who opened your pitch and when.

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Founder and CEO of Ditto PR

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Instant status overview of pitches, on a single board.

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