Propel Launches Propel 2.0: The First AI Agent for PR, Delivering Unmatched Efficiency and Media Outreach Accuracy

Tel Aviv, Israel: Propel, the PR industry's most advanced AI-powered platform, has officially launched Propel 2.0, an upgrade designed to redefine how PR professionals execute media campaigns. This next-generation platform offers breakthrough features that enable users to build personalized media lists, craft customized AI-powered pitches, and monitor campaign success with remarkable precision and speed.

With Propel 2.0, users can now take advantage of an AI-powered media database, which is officially out of beta. This robust feature allows PR professionals to access highly relevant journalist profiles, curate hyper-targeted media lists, and streamline their outreach efforts.

Additionally, Propel's new AI Personalized Intros take personalization to a new level, using advanced AI algorithms to craft tailored email introductions that reference a journalist’s recent work—boosting engagement by up to 3x.

Speaking about Propel 2.0, Zach Cutler, Founder and CEO said, “At Propel, we’ve built the most advanced AI for PR in the industry. Propel 2.0 was designed to save time and resources while ensuring PR pros can achieve their goals faster and more effectively. The combination of our AI-powered media database and the AI Personalized Intros has already shown tremendous results for our users, and we’re proud to deliver a solution that’s faster, more accurate, and more affordable than our competitors.”

Key Features of Propel 2.0 Include:

1. AI-Powered Media Database: The first fully out-of-beta media database that allows PR professionals to quickly identify the right journalists based on their latest coverage.
2. AI Personalized Intros: Propel’s AI generates personalized introductory paragraphs for each journalist, based on their recent work, improving response rates by up to 5x and saving users countless hours.
3. End-to-End Project Management: Propel 2.0 includes “Projects” - designed to guide users through creating and executing PR campaigns from start to finish, helping users go from onboarding to active pitching in just minutes.
4. Real-Time Analytics & Monitoring: Users can track campaign effectiveness with Propel’s built-in analytics dashboard, offering insights into journalist engagement, campaign performance, and the overall impact of their PR efforts.
5. Cost-Efficient & Transparent Pricing: Propel 2.0 is designed to be more affordable than traditional PR software, with transparent pricing clearly outlined on the Propel website—something that sets it apart from legacy PR tools.
6. Self-Checkout and Onboarding: Propel 2.0 introduces self-checkout, allowing users to start their free trial or paid subscription instantly without needing sales demos or onboarding sessions.

Unlike legacy PR platforms, Propel 2.0 is fully product-led and AI-driven, ensuring that users can launch campaigns within minutes and stay ahead of the curve without needing extensive onboarding or customer support. For those who do need help, Propel’s team is available, with an industry-leading one-hour SLA between 6 AM – 8 PM ET Monday through Friday, for responsive support. 

Propel 2.0 is the solution for PR professionals who want to streamline their workflow, build better media relationships, and execute more impactful campaigns—all while reducing the time and costs associated with traditional PR efforts.

To learn more or start your free trial, visit www.propelmypr.com today.

About Propel
Propel is the PR industry's leading AI-powered public relations management (PRM) platform, built to help PR professionals efficiently manage media outreach, measure success, and drive business outcomes. Propel is trusted by hundreds of brands and agencies worldwide to revolutionize their PR efforts.

‍