The Propel Media Barometer - Q4 2023
Unveiling the Q4 2023 Propel Media Barometer! Your personal copy is here, teeming with tons of data to make your pitches pop. This quarterly publication unveils our research findings, based on a comprehensive study of over 415,000 real PR pitches sent to journalists over Q3 2023, yielding invaluable insights into pitch performance and the ever-evolving preferences of journalists.
In this report, you'll learn everything from the ideal subject line length, how journalists are engaging with trending news topics like "climate change" and see if Taylor Swift’s PR halo extends out to PR pros. In an era dominated by fake news, overburdened newsrooms, and a surging demand for stellar earned media coverage across industries, securing press coverage is an increasingly formidable task. With this quarterly benchmark report, our goal is to provide you with actionable insights and strategies to enhance your journalist outreach efforts, ultimately enabling you to efficiently secure the news coverage your organization deserves.
Here are some of the highlights:nload the full Q1 2022 Propel Media Barometer below:
- Journalists opened an average of 48.28% of the pitches they received.
- For the first time in a year, journalists responded to an average of 3.33% of the pitches they received.
- Out of every weekday, journalists responded to the most pitches on Tuesday (26.06%).
- The average response rate to pitches with the shortest subject lines is more than double the response rate to pitches with the longest subject lines.
- Pitches to podcasts had a response rate of 15.18%, and pitches to them increased over 50%.
To learn more, download the full Q4 2023 Propel Media Barometer report.nload the full Q1 2022 Propel Media Barometer below:
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