The Propel Media Barometer - Q2 2024
The Q2 2024 Propel Media Barometer has been released, and now you can have a copy of your very own! PR pros sent approximately 405,000 pitches through our platform in Q1 2024, and there was a whole lot to learn from the world of pitching. We’re excited to share the newest pitching metrics with you to find out how you can stand out in an ever changing media landscape.
One of the most exciting things we found was that, despite Q1 2024 being the worst quarter for media layoffs since the great recession of 2008, PR pros have been seeing the highest journalist response rates ever! How is this possible? Well, download the latest version of the barometer to find out, and discover how you too can become part of this winning trend!
- Journalists responded to an average of 3.43% of the pitches they received, the highest response rate ever recorded by Propel
- Out of every weekday, journalists responded to the most pitches on Thursday, yet the day with the most pitches sent was Tuesday
- Keep those subject lines short! 1-5 words are best, closely followed by 6-9 words
- Pitches to influencers increased 454%, while podcasters responded 23% less than last quarter
- Pitches to influencers increased 454%, while podcasters responded 23% less than last quarter
Download the full Q2 2023 Propel Media Barometer below:
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