The Propel Wrapped:
Journalist Engagement 2023
With 2023 coming to an end, it's time for PR professionals everywhere to assess what happened during the past 12 months in the media relations landscape! The Propel team conducted a study of approximately 1.8 million PR pitches sent from January to December of 2023 and found some fascinating trends along the way that shed light on how major news topics were being pitched and how people in the media were receiving them.
From wars to natural disasters, all different types of hooks were landing in journalists' inboxes at record volume, and it was interesting to see which ones did best. To identify key trends and patterns, we looked at a handful of words and phrases used by PR pros, and identified which ones were most attractive to the media. Download the report to learn more about PR pitching trends around many topics that dominated headlines across the globe, including war, the economy, tech, climate change, and celebrities.
Key findings include:
- Pitches mentioning snow were responded to 7.65% of the time.
- Seed funding round pitches were responded to 63% less than in 2022
- Podcasters responded to 17.12% of the pitches they received.
- The of the approximately 1.8 million pitches sent through the platform in 2023, only 3.18% were responded to
And that's only the beginning! Download your copy to learn more about this year's media and PR pitching trends.
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